If you’ve ever thought about getting engaged, then you’ve probably considered how much is appropriate to spend on an engagement ring. As I looked into engagement rings in Hong Kong, I quickly learned the golden rule of spending three months salary on a ring. As it turns out there is also a two-month salary rule as well as a one-month salary rule. This made me dig deeper to find out the reasons behind each of these guidelines.
The 1 Months Salary Rule
The idea that a man should spend a month’s worth of his income on an engagement ring comes from De Beers diamond cartel’s marketing materials in the 1930’s in an effort to increase the sale of diamonds.
The 2 Months Salary Rule
In the 1980s in the US, the suggested spend became two months salary when De Beers pushed ads stating, “Two months’ salary showed the future Mrs Smith what the future would be like.”, and “How can you make two month’s salary last forever?”
The 3 Months Salary Rule
Most Hong Kong jewellery shops, and others around the world these days suggest the man spend about three months of their salary, according to an expert report. I’m not sure if those were marketing experts but at least they added that if he’s heavily in debt or concerned about his job security, he may want to scale back.
What it really comes down to when buying bespoke rings is that you don’t want to appear cheap, but at the same time starting married life with a big pile of debt can add an equally big pile of stress. I spoke with Haywards, bespoke jewellery specialists in Hong Kong, to find out how to make the most of my budget.
Tip! How To Get The Same Engagement Ring For Less
Whether you’d like to get the same engagement ring for less or more ring for your budget, here are a few tips to finding the best bling at the best price.
- Do your research – Make appointments with multiple experts, such as Haywards. Consultants, who are there to help guide you on styles, diamond selection and design while keeping your budget in mind.
- Only buy GIA Certified Diamonds – Shop for diamonds certified not by just anyone, but by the GIA (Gemological Institute of America). Diamond experts and jewelers worldwide know what a “GIA certificate” is. The GIA’s grading is undeniably recognised throughout the jewellery industry as the most accurate and unbiased opinion when it comes to grading diamonds.
- Choose an experienced jeweller – Just like a tax expert can best advise on your accounts, a professional jeweller who knows how to find value can help you find the best ring for the best price. Once you have done your homework, spoken with several experts and decided on your preferences, it will be much easier to decide which jeweller you wish to work with.
When you’re looking to buy an engagement ring, it’s a big decision and a big purchase. It’s easy to become paralyzed. So when you’ve set a budget you’re comfortable with and that won’t put you into debt and it’s accompanying stresses, and you find a ring that you like, pull the trigger.
Lauren Key is an experienced GIA qualified jewellery professional at Haywards of Hong Kong ,bespoke jewellery provider that established in 2006 to bring the highest levels of British bespoke service to the Asian market.